Do not need to divide it Coursework Example | Topics and Well Written Essays - 3250 words

Do not need to divide it - Coursework Example (CVE-2003-0352, 2003) On knowing about the identification of this vulnerability in its primary product, Microsoft released a bulletin with a patch to plug the hole in the system. It did turn out to be successful and Microsoft released it through the "Microsoft Security Bulletin MS03-026†. On the release of it, Microsoft recommended all of its Windows users to immediately install the patch so that any further severe damage could be prohibited. The severity of the threat depends on the impact of the exploitation made on this vulnerability. (Microsoft Security Bulletin MS03-026 2003) The report details about the technical specifications of the vulnerability, its severity level if it is exploited in a Windows operating system, the methods and details about how it is exploited and the consequences that it could lead to a system. The report also aims to provide details on methods that could be used as mitigation processes in solving this vulnerability. ... (Reuvid 2004) The severity level of threats that could be experienced with this vulnerability was very critical. Most of the networking systems depended on the remote connectivity that was capable in Windows with the help of these interfaces. As a result, critical business functions that completely depended on Networking came under severe threat. The versions of Windows that were affected by this vulnerability includes 2000, NT, 2003 and even Windows XP. More severe consequences were faced by those systems, which did not have a proper firewall system. Before gaining details on the vulnerability and how it is exploited, it is mandatory to know about the protocols that have been used as the medium of access for the vulnerability exploiters. RPC and DCOM protocols RPC - Remote Procedure Call as defined by Microsoft is, "a protocol used by the Windows operating system. RPC provides an inter-process communication mechanism that allows a program running on one computer to seamlessly execut e code on a remote system. The protocol itself is derived from the Open Software Foundation (OSF) RPC protocol, but with the addition of some Microsoft specific extensions†. (Microsoft Security Bulletin MS03-026, 2003) The Distributed Component Object Model also called as the DCOM protocol allows for a seamless communication across several networks for multiple software accessories. The result of which is a direct communication which is uninterrupted and can be easily established across networks that are using different transport mediums. Examples of such network transport protocols include the universally accepted Hyper Text Transfer Protocol – HTTP.

Innocent Drinks Case Study Example | Topics and Well Written Essays - 500 words

Innocent Drinks - Case Study Example The 250 ML smoothie packages were very popular with the customers since they could consume these while in store or on their way home. Therefore, the packaging strategy greatly contributed to the success of Innocent Drinks. The success of Innocent Drinks can be attributed to the approach it took in on writing messages about the products on its packages. These were often fun and they became an instant favourite with the customers which led to the creation of customer loyalty. The guerrilla tactics of marketing the products through different labels greatly contributed to the success of the organisation since the customers often associated it with fun and interesting things. Product positioning also contributed to the success of Innocent Drinks. The products were distributed through grocery stores, cafes and impulse retail stores and all these channels were convenient to the customers. The other factor that contributed to the success of Innocent Drinks is that the organisation later inco rporated traditional marketing to its guerrilla marketing through the use of advertising on subways as well as bus stations to attract more customers. b. Innocent Drinks should rather expand its geographical territory in Europe rather that USA. They should expand their geographic territory to Europe while extending their product line as well given that European market was strong.